Make sure your email signature is only 3-4 lines of text and limit the number of links added to the signature. Having a long email signature will overwhelm the recipient and lower your engagement rate. Your email signature should be short, sweet, and to the point. Why add an email signature if you aren’t going to do it correctly? Here are some email signature best practices to consider when you’re adding an email signature to your email client: Less is More When adding an email signature, you want to make sure that you’re adhering to best practices to ensure you gain the benefit of implementing the signature in the first place. Below we’ll outline email signature best practices you can utilize for implementing a strong email signature. It’s another digital marketing element that if done correctly, can help you increase your reach and your online business goals. So why should you have an email signature? Adding an email signature to the bottom of your correspondence allows you to automatically include branded content and additional contact information to your emails without having to manually add it in every time you send a new email.Ī branded email signature allows you to promote your business and encourage engagement from the recipient. In addition to the above example, an email signature can also contain an image, social media links, a link to a website or specific product, and more. For example, a typical email signature may look like this: It provides your contact information and, per recent best practices, allows you to promote your website and/or business to the recipient. Similar to signing off a written letter, an email signature is a signature added to the bottom of the email you compose and send. Ready to take your web presence to the next level? Connect with our professional web design team for a beautiful, modern website that will promote audience engagement! What is an Email Signature and Why Should You Have One? What is an Email Signature and Why Should You Have One?.
You may know that an email signature is an important piece of the digital marketing puzzle, but you still may not know why or how to add it to your emails.
It also allows the sender to promote their social media accounts, product, or website in the hopes of securing your business. It helps humanize the sender and, depending on the creativity of the signature, will give you another element to remember them by. It’s common practice in the digital space and most users expect to see it. It’s the last lines of text at the end of a message reminding you of the sender and includes their contact information, maybe a fun quote, and a website link.
If you’ve ever received an email from someone, you’ve seen an email signature.
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